For Your Eyes Only
Nude Photography in Bath, Woods and Surf

Sept. 12, 2020 – Feb. 7, 2021 This exhibition has ended
For the very first time, the nude photography collection of journalist and photography collector Wim de Jong will be shown to the public. From Saturday 12 September, the Kunsthal Rotterdam is presenting ‘For Your Eyes Only’, featuring a selection from this remarkable collection of amateur snapshots. With women posing among the houseplants, next to the Christmas tree or in front of the fireplace; naked in the surf, on ski’s, or in the back garden. Over six hundred imaginative, charming, evocative, humorous, and often also moving, images are brought together at the Kunsthal. The exhibition is an ode to all amateur photographers and their sweethearts. Although they have been making a major contribution to the history of photography for over a century, their role has never been highlighted or celebrated before.

The phenomenon of nude photography is as old as amateur photography itself. The genre of nude photography has been passionately practiced from as early as the late 19th century, when photography was becoming increasingly accessible to the general public. Every decade has its own style: from the dreamy artistic nudes from the belle epoque, and the garçonnes and flappers from the 1920s, to nudist photography on the beach and in the dunes, striptease and domestic pinups. In ten chapters, the exhibition offers the visitors an intimate glimpse into hundreds of different, secret worlds: snapshots from around the house, garden and kitchen alternate with poses in the bath, woods and surf.

Collector’s mania

Although these private photographs were originally meant ‘for his/her eyes only’, an increasing amount of copies are now ending up at fairs and (online) auctions. Collectors are falling for these gems, and unexpected snapshots, filled with hidden stories that are often recognizable and appeal to the imagination. One of these collectors is Wim de Jong, who has now brought the results of many years of passionate collecting together for this exhibition. In his own words, he is taking the visitors on a journey through the history of amateur nude photography. As an amateur photographer himself, and a lover of photography with a fascination for vintage ‘found photography’, this genre – that has never been disclosed in this way before – has been a major source of inspiration for his collector’s mania. The photographs from, among other places, the United States, France, and the former German Democratic Republic are not merely valuable documents of historical interest. Their mysterious aura of days long gone, the hidden stories behind them, and the secretive glimpse into other people’s private domains also make these photographs irresistible.

End of an era

With ‘For Your Eyes Only’ the Kunsthal is contributing to the disclosure of hidden private collections. The collection starts with photographs from around 1870 and ends at around the mid-1980s. By that time, most amateur photographers no longer disposed of their own dark rooms. Photography became a mass medium because of the emergence of photo labs, compact cameras, and ultimately digital photography. As a result, amateur nude photography is no longer a craft and appears to have lost a little of its ‘innocence’ along the way. Women are also assuming a different position: making a seductive selfie with your own smartphone camera is the standard these days. Furthermore, in the context of our contemporary views and the current social debate, representations of the female body are now seen in a completely different light. These photographs from a bygone era strikingly contrast with the contemporary images of idealised bodies we now see on social media. Not only the visual language, but also the convenience of capturing one’s– temporary or permanent – lover with a smartphone and subsequently sharing the picture, make a world of difference.

About Wim de Jong

Wim de Jong (1957) is a writer, journalist, and collector of photographs. For many years he worked for the Volkskrant newspaper as editor and columnist, and currently writes culinary reviews for the NRC Handelsblad newspaper.


To accompany the exhibition, the Dutch-language catalogue ‘For Your Eyes Only’ will be released by Lecturis publishers, ISBN 978-94-6226-381-9, 320 pages. For sale in the Kunsthal Shop for € 30.00.


FYEO - Speciale gelegenheden_LR.jpg
Germany, ca. 1950-60, photographer unknown
France, ca. 1920-30, photographer unknown
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On 19 April - during Friday Night LIVE - the Kunsthal will be open in the evening.
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